Rajat Kumar
By Rajat Kumar
10 min read
July 22, 2025

Table of Contents

Table of Contents

BBA in Digital Marketing Course: It is a 3-year undergraduate course that studies the marketing of various products and services with the help of digital technologies. It focuses on important skills like managing social media, creating online ads, and improving websites for better results. This program is perfect for students who want to build a career in the fast-growing digital marketing field.

Digital Marketing Course eligibility: Students must have obtained 45% aggregate marks in the 10+2 standard from a recognized board. Some of the Top universities that offer bba in digital marketing course without conducting an entrance exam are IMTS Institute, SKU, NIILM, and Subharti University. BBA Digital Marketing fees will depend on the university chosen by students. After completing this, freshers achieve a good salary package around INR 3,00,000 to INR 20,00,000 annually.  APPLY NOW

For any enquiry related to this course, you can dial this number- 9210989898 for free counselling 

Latest Updates For Admission 2025- 2026 

  • Subharti University has started its applications for admission 2025-2026 for the BBA Digital Marketing Course, which includes subjects like SEO, Google Ads, and Social Media. The applications for this course close on July 28, 2025. APPLY NOW

  • SKU has offered the BBA Digital Marketing Course for the entire session 2025-2026, which covers important subjects such as SEO, social media, campaigns, web development, etc. The candidates who wish to apply can do so as early as possible till July 29, 2025. APPLY NOW

  • Mangalayatan University has started its applications in the BBA Digital Marketing Course for the academic session 2025. Interested candidates can apply till July 28, 2025. APPLY NOW

  • Niilm University has opened graduate course of BBA in Digital Marketing course for applicants. It includes digital marketing management, Social media marketing, SEO, Content marketing, email marketing, Apply online before the last date of application is July, 31 2025. APPLY NOW

BBA Digital Marketing Course Details

BBA DM Full Form

Digital marketing bachelor’s degree in business administration

BBA in Digital Marketing Duration

3 years

BBA in Digital Marketing Course Fees

From INR 45,000 to 3.23 lakhs per year,  

BBA Digital Marketing Course Eligibility

10+2 from any recognized board.

IMTS Exams

No IMTS entrance examinations.

Approval

All courses are UGC, AICTE, DEB, and government-approved.

Validity

All IMTS degrees and diplomas are valid.

Admission at IMTS

20-minute complimentary consultation for IMTS students that offers personalized course and university advice.

BBA in Digital Marketing Syllabus

Includes digital marketing, market analysis, sales conversion, and more.

BBA in Digital Marketing Job Positions

Opportunities in IT, software, digital marketing, agencies, family company online, or entrepreneurship.

bba-digital-mar_64673992-1.png  

What is BBA Digital Marketing?

BBA in Digital Marketing is a bachelor’s degree program that spans over six semesters and has a duration of three years. This program focuses on various aspects of digital marketing, including web development, web analytics, social media marketing, search engine optimization, content writing, content development, YouTube marketing, and more.

Admission to the BBA in digital marketing will be based on merit as well as on entrance exams. Students have to meet certain eligibility criteria to fulfill the requirements of the admission process. After completing the courses, students can fetch a good amount of salary package and have the potential can earn more after gaining experience. It provides training on industry-standard platforms such as Google Analytics, HubSpot, SEMrush, Hootsuite, and Facebook Ads Manager, ensuring students are adept with the tools used by professionals.

MBA In Digital Marketing Admission Process 2025

  • Some universities admit students based on their marks scored in the 12th standard.  These scores are required for the qualifying exams for MBA in Digital Marketing admission Eligibility. 

  • Some universities can evaluate applicants’ scores based on entrance exams or a merit list for the BBA Digital Marketing course. Based on the entrance exam score, students can take admission to their target college.

  • Some universities conduct group discussions and personal interviews as a part of the admission process for pursuing the BBA Digital Marketing course. It also helps to develop student communication skills,  problem-solving abilities through this activity. 

  • Prospective students are advised to carefully review the specific eligibility criteria and admission procedures of the universities they are interested in. Each institution may have its own requirements and selection criteria for the BBA in Digital Marketing program.

  • BBA in Digital Marketing students can submit the course fees and reserve their seat in college, so that students will come under the safest zone. 

Digital Marketing Course Eligibility

Eligibility for Digital marketing course, applicants must fulfill the following prerequisites

  • Students must have passed 12th grade or an equivalent study with a related subject from an Indian board that is recognized.

  • Applicants must achieve the minimum percentage requirement set by the university offering the BBA Digital Marketing program. In the case of qualifying exams, candidates generally need to obtain a minimum of 45%.

  • Students must understand, read, and write English. 

  • BBA in Digital Marketing course age limit will be between 17 to 22 years. 

Entrance Exam for Digital Marketing

BBA Digital Marketing colleges in India are now accepting entrance exam scores for admission in the top B-schools. Some of the common entrance exams are MAT, XAT, CUET, GMAT, and some universities’ entrance exams. 

Exam Name

Exam Date (Tentative)

SET

October 2025

CUET

October 2025

AIMA UGAT

3rd Week of October 2025

BBA in Digital Marketing Course Fees

BBA in digital marketing fees are not the same in all universities in the country. It can be changed for different universities and administrations. BBA Digital Marketing fees is generally costly in private colleges as compared to government colleges. In a private university, for three years fees for BBA in Digital Marketing course will be around INR 4,00,000 to INR 12,54,000, and in government colleges, fees will be around INR 50,000 to INR 1, 50,000 for the whole year. 

Sector 

BBA in Digital Marketing Course Fees

BBA Digital Marketing fees at Private 

INR 4,00,000 to INR 12,54,000

BBA Digital Marketing fees at Government

INR 50,000 to INR 1, 50,000

Modes of BBA in Digital Marketing Course

BBA Digital Marketing course is available in three different modes of education: online, offline (distance learning), and regular. The popularity of online and distance learning gives students more choices and chances to contribute to their educational backgrounds. The working class and students from low-income backgrounds are particularly well-known for using these two (online and distance learning) modes of education.

  • Online BBA in Digital Marketing: The possibility of online learning in BBA in Digital Marketing makes a group of students happy who want to study regularly but do not have enough time, so they have left or given up on the hope of getting higher education. Online learning offers regular interaction opportunities through live classes, and if students fail to attend them, they can download the recorded lectures from the official website.

  • BBA Digital marketing distance education: Off-campus or offline study in the BBA Digital Marketing program is suggested by the name and is a great option for students who want to develop their digital marketing skills while spending the least amount of money possible. Even in the distance learning mode, the BBA in digital marketing is an excellent choice because students can access the online course materials at any time, ask questions of the subject matter experts, and pace their learning.

  • Regular Learning BBA in Digital Marketing Course: The best choice for students to go through every part of digital marketing is the regular or traditional way of learning or in other words it is the standard mode of learning.This method of education has become standard due to the use of frequent communication with teachers and students as well as the effects of the classroom.

BBA Digital Marketing Syllabus

BBA digital marketing subjects 1st year has mainly focus on the business and finance management includes subjects like Business Communication, Finance Management, HR Management, Accounting, Economics. In 2nd and 3rd year, it mainly focus on digital marketing like SEO, social media marketing, IT, Basics of Digital marketing,email marketing,Content marketing and also involved project base subject in last semester. 

SEMESTER I

SEMESTER II

Business Communication

Finance Management

Organizational Behavior

HR Management

Communication Skills

Economics

Basics of Management

Accounting

SEMESTER III

SEMESTER IV

Internet Technologies

Data Analytics

Digital Design & Communication

Data Mining

SEO

Social Media Marketing

Basics of Digital Management

Advertising

SEMESTER V

SEMESTER VI

Web Design and Development

Project Management

Mobile Marketing

Seminar

Content Marketing

Business Laws & Ethics

Lead Generating & Email Marketing

Digital Marketing Laws

BBA in Digital Marketing Salary

After completing a BBA in Digital Marketing, Students can become a digital marketing expert. Students can grab a good amount of salary package after completing this course. After completing a BBA in digital marketing in India, the salary offered to freshers is around INR 3.00,000 to INR 4,50,000 annually. The salary for the candidates will be increased with time and experience. The salaries for the individuals will hike up to INR 20,00,000 annually. 

Sector

BBA Digital Marketing Course

BBA Digital Marketing Course in Government

INR 3,00,000 to INR 4,50,000 per year.

BBA Digital Marketing Course In Private

INR 5,00,000 to INR 20,000 per year

BBA Digital Marketing Jobs Opportunities

The scope of BBA in Digital Marketing Course is wide and broad. Candidates who complete these courses will have a variety of Job profiles, such as Digital Marketing Executive, Social Media Executive, SEO Expert, PPC Expert, and many more. The list is given below: 

  • Social Media Executive

  • Social Media Manager

  • Digital Marketing Executive

  • Digital Marketing Manager

  • SMO Specialist

  • SEO Expert

  • Marketing Manager

  • Web Designer

  • Content Marketer

Top Recruiters:

  • Google

  • Zoho

  • Amazon

  • TCS

  • Microsoft

  • Wipro

  • Deloitte

  • Flipkart

  • HCL

  • Accenture

  • IBM

BBA in Digital Marketing Colleges in India

In India, Many universities offer MBA courses with various specializations. One of the most important specializations in many colleges MBA in digital marketing. Some of the BBA digital marketing colleges are mentioned below. Best colleges for BBA digital marketing are listed below: 

  • NDIM- New Delhi Institute of Management

  • Chandigarh University

  • Mangalayatan University

  • SKU

  • Subharti University

  • NMIMS

  • William Carey University

Why pursue a BBA in Digital Marketing?

BBA in digital marketing will drastically increase on the online platform. Advantages of BBA in Digital Marketing would be the best decision for making a career. Let’s discuss a few points: 

  1. Growing Demand for Digital Marketers: It is one of fastest fastest-growing professions in terms of career. Markets are shifting from traditional to digital. Consequences lead to rapid change in the market. 

  2. Different Job Roles: After completing this course, students can pursue careers in many profiles like social media manager, SEO Specialist, PR specialist, and Email marketing specialist. 

  3. Well-paying Jobs: Students who have high skills and knowledge in the Digital marketing field can earn in lakhs in an early stage of life. Many people can do freelance work to enhance their knowledge. 

  4. Freelance Work: Students can either choose their own business or start taking freelance work for different clients, as it provides them flexibility and achieve a work-balance life. 

  5. Entrepreneurial Opportunities: Students can start their own business in digital marketing and become entrepreneurs. It is one of the best opportunities for bringing their ideas into reality. 

Frequently Asked Questions

Ans: BBA in Digital Marketing topics consists of topics like Search Engine Optimization, Social Media Marketing, Influencer Marketing, Digital Strategy, and Website Designing. To be eligible to pursue a BBA in Digital Marketing degree, one have to have finished 10+2 with an aggregate of 50% or extra.

Ans: If you wish to paint in an area that combines creativity, technology, and commercial enterprise acumen, a BBA in Digital Marketing can offer the foundation needed to win.

Ans: After completing a BBA in digital marketing, students can start their job position in social media executive, social media executive, PPC executive, and many more. The average salary earned by freshers is up to INR 2,00,000 to INR 11,00,000 annually. 

Ans: Digital marketing is considered one of the fastest-growing industries in today’s world, and companies from all sectors are looking for professionals who have specialized skills in this area.

A BBA in Digital Marketing provides the relevant expertise to fill this, giving you an edge and demand in the job market.

Ans:  Digital marketing courses are in high demand in the market. If the person has a high knowledge of SEO, social media, Google Adwords, blogging can earn a high income. However, people have options on how to generate income from which sectors. Like they wants to do business, jobs or freelance work. 

Ans: The scope of BBA in Digital Marketing is expansive and diverse. The program opens doors to many opportunities, from digital marketing management to roles like SEO manager, social media manager, content manager, web designer, and PPC expert. Businesses’ increasing reliance on digital channels further enhances the demand for qualified specialists in the field.

Ans: Yes, a Science student can do BBA in Digital Marketing. All streams students can do BBA including science, arts, and commerce.

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