BBA in Digital Marketing Course: It is a 3-year undergraduate course that studies the marketing of various products and services with the help of digital technologies. It focuses on important skills like managing social media, creating online ads, and improving websites for better results. This program is perfect for students who want to build a career in the fast-growing digital marketing field.Â
Digital Marketing Course eligibility: Students must have obtained 45% aggregate marks in the 10+2 standard from a recognized board. Some of the Top universities that offer bba in digital marketing course without conducting an entrance exam are IMTS Institute, SKU, NIILM, and Subharti University. BBA Digital Marketing fees will depend on the university chosen by students. After completing this, freshers achieve a good salary package around INR 3,00,000 to INR 20,00,000 annually. The last date to apply for the BBA in Digital Marketing course is 19 June, 2025. APPLY NOW
For any enquiry related to this course, you can dial this number- 9210989898 for free counsellingÂ
Latest Updates For Admission 2025- 2026Â
- Subharti University has started its applications for admission 2025-2026 for the BBA Digital Marketing Course, which includes subjects like SEO, Google Ads, and Social Media. The applications for this course close on June 18, 2025. APPLY NOW
- SKU has offered the BBA Digital Marketing Course for the entire session 2025-2026, which covers important subjects such as SEO, social media, campaigns, web development, etc. The candidates who wish to apply can do so as early as possible till June 19, 2025. APPLY NOW
- Mangalayatan University has started its applications in the BBA Digital Marketing Course for the academic session 2025. Interested candidates can apply till June 18, 2025. APPLY NOW
BBA Digital Marketing Course Details
BBA DM Full Form | Digital marketing bachelor’s degree in business administration |
BBA in Digital Marketing Duration | 3 years |
BBA in Digital Marketing Course Fees | From INR 45,000 to 3.23 lakhs per year,  |
BBA Digital Marketing Course Eligibility | 10+2 from any recognized board. |
IMTS Exams | No IMTS entrance examinations. |
Approval | All courses are UGC, AICTE, DEB, and government-approved. |
Validity | All IMTS degrees and diplomas are valid. |
Admission at IMTS | 20-minute complimentary consultation for IMTS students that offers personalized course and university advice. |
BBA in Digital Marketing Syllabus | Includes digital marketing, market analysis, sales conversion, and more. |
BBA in Digital Marketing Job Positions | Opportunities in IT, software, digital marketing, agencies, family company online, or entrepreneurship. |
What is BBA Digital Marketing?
BBA in Digital Marketing is a bachelor’s degree program that spans over six semesters and has a duration of three years. This program focuses on various aspects of digital marketing, including web development, web analytics, social media marketing, search engine optimization, content writing, content development, YouTube marketing, and more.
Admission to the BBA in digital marketing will be based on merit as well as on entrance exams. Students have to meet certain eligibility criteria to fulfill the requirements of the admission process. After completing the courses, students can fetch a good amount of salary package and have the potential can earn more after gaining experience.Â
MBA In Digital Marketing Admission Process 2025
- Some universities admit students based on their marks scored in the 12th standard. These scores are required for the qualifying exams for MBA in Digital Marketing admission Eligibility.Â
- Some universities can evaluate applicants’ scores based on entrance exams or a merit list for the BBA Digital Marketing course. Based on the entrance exam score, students can take admission to their target college.
- Some universities conduct group discussions and personal interviews as a part of the admission process for pursuing the BBA Digital Marketing course. It also helps to develop student communication skills, problem-solving abilities through this activity.Â
- Prospective students are advised to carefully review the specific eligibility criteria and admission procedures of the universities they are interested in. Each institution may have its own requirements and selection criteria for the BBA in Digital Marketing program.
- BBA in Digital Marketing students can submit the course fees and reserve their seat in college, so that students will come under the safest zone.Â
Digital Marketing Course Eligibility
Eligibility for Digital marketing course, applicants must fulfill the following prerequisites
- Students must have passed 12th grade or an equivalent study with a related subject from an Indian board that is recognized.
- Applicants must achieve the minimum percentage requirement set by the university offering the BBA Digital Marketing program. In the case of qualifying exams, candidates generally need to obtain a minimum of 45%.
- Students must understand, read, and write English.Â
- BBA in Digital Marketing course age limit will be between 17 to 22 years.Â
Entrance Exam for Digital Marketing
BBA Digital Marketing colleges in India are now accepting entrance exam scores for admission in the top B-schools. Some of the common entrance exams are MAT, XAT, CUET, GMAT, and some universities’ entrance exams.Â
Exam Name | Exam Date (Tentative) |
SET | May 2025 |
CUET | May 2025 |
AIMA UGAT | 3rd Week of May 2025 |
BBA in Digital Marketing Course Fees
BBA in digital marketing fees are not the same in all universities in the country. It can be changed for different universities and administrations. BBA Digital Marketing fees is generally costly in private colleges as compared to government colleges. In a private university, for three years fees for BBA in Digital Marketing course will be around INR 4,00,000 to INR 12,54,000, and in government colleges, fees will be around INR 50,000 to INR 1, 50,000 for the whole year.Â
Sector | BBA in Digital Marketing Course Fees |
BBA Digital Marketing fees at Private | INR 4,00,000 to INR 12,54,000 |
BBA Digital Marketing fees at Government | INR 50,000 to INR 1, 50,000 |
Modes of BBA in Digital Marketing Course
BBA Digital Marketing course is available in three different modes of education: online, offline (distance learning), and regular. The popularity of online and distance learning gives students more choices and chances to contribute to their educational backgrounds. The working class and students from low-income backgrounds are particularly well-known for using these two (online and distance learning) modes of education.
- Online BBA in Digital Marketing: The possibility of online learning in BBA in Digital Marketing makes a group of students happy who want to study regularly but do not have enough time, so they have left or given up on the hope of getting higher education. Online learning offers regular interaction opportunities through live classes, and if students fail to attend them, they can download the recorded lectures from the official website.
- BBA Digital marketing distance education: Off-campus or offline study in the BBA Digital Marketing program is suggested by the name and is a great option for students who want to develop their digital marketing skills while spending the least amount of money possible. Even in the distance learning mode, the BBA in digital marketing is an excellent choice because students can access the online course materials at any time, ask questions of the subject matter experts, and pace their learning.
- Regular Learning BBA in Digital Marketing Course: The best choice for students to go through every part of digital marketing is the regular or traditional way of learning or in other words it is the standard mode of learning.This method of education has become standard due to the use of frequent communication with teachers and students as well as the effects of the classroom.
BBA Digital Marketing Syllabus
SEMESTER I | SEMESTER II |
Business Communication | Finance Management |
Organizational Behavior | HR Management |
Communication Skills | Economics |
Basics of Management | Accounting |
SEMESTER III | SEMESTER IV |
Internet Technologies | Data Analytics |
Digital Design & Communication | Data Mining |
SEO | Social Media Marketing |
Basics of Digital Management | Advertising |
SEMESTER V | SEMESTER VI |
Web Design and Development | Project Management |
Mobile Marketing | Seminar |
Content Marketing | Business Laws & Ethics |
Lead Generating & Email Marketing | Digital Marketing Laws |
BBA in Digital Marketing Salary
After completing a BBA in Digital Marketing, Students can become a digital marketing expert. Students can grab a good amount of salary package after completing this course. After completing a BBA in digital marketing in India, the salary offered to freshers is around INR 3.00,000 to INR 4,50,000 annually. The salary for the candidates will be increased with time and experience. The salaries for the individuals will hike up to INR 20,00,000 annually.Â
Sector | BBA Digital Marketing Course |
BBA Digital Marketing Course in Government | INR 3,00,000 to INR 4,50,000 per year. |
BBA Digital Marketing Course In Private | INR 5,00,000 to INR 20,000 per year |
BBA Digital Marketing Jobs Opportunities
The scope of BBA in Digital Marketing Course is wide and broad. Candidates who complete these courses will have a variety of Job profiles, such as Digital Marketing Executive, Social Media Executive, SEO Expert, PPC Expert, and many more. The list is given below:Â
- Social Media Executive
- Social Media Manager
- Digital Marketing Executive
- Digital Marketing Manager
- SMO Specialist
- SEO Expert
- Marketing Manager
- Web Designer
- Content Marketer
Top Recruiters:
- Zoho
- Amazon
- TCS
- Microsoft
- Wipro
- Deloitte
- Flipkart
- HCL
- Accenture
- IBM
BBA in Digital Marketing Colleges in India
In India, Many universities offer MBA courses with various specializations. One of the most important specializations in many colleges MBA in digital marketing. Some of the BBA digital marketing colleges are mentioned below. Best colleges for BBA digital marketing are listed below:Â
- NDIM- New Delhi Institute of Management
- Chandigarh University
- Mangalayatan University
- SKU
- Subharti University
- NMIMS
- William Carey University
Why pursue a BBA in Digital Marketing?
BBA in digital marketing will drastically increase on the online platform. Advantages of BBA in Digital Marketing would be the best decision for making a career. Let’s discuss a few points:Â
- Growing Demand for Digital Marketers: It is one of fastest fastest-growing professions in terms of career. Markets are shifting from traditional to digital. Consequences lead to rapid change in the market.Â
- Different Job Roles: After completing this course, students can pursue careers in many profiles like social media manager, SEO Specialist, PR specialist, and Email marketing specialist.Â
- Well-paying Jobs: Students who have high skills and knowledge in the Digital marketing field can earn in lakhs in an early stage of life. Many people can do freelance work to enhance their knowledge.Â
- Freelance Work: Students can either choose their own business or start taking freelance work for different clients, as it provides them flexibility and achieve a work-balance life.Â
- Entrepreneurial Opportunities: Students can start their own business in digital marketing and become entrepreneurs. It is one of the best opportunities for bringing their ideas into reality.Â
FAQ Of BBA Digital Marketing
Q: What is BBA in digital marketing?
Ans: BBA in Digital Marketing topics consists of topics like Search Engine Optimization, Social Media Marketing, Influencer Marketing, Digital Strategy, and Website Designing. To be eligible to pursue a BBA in Digital Marketing degree, one have to have finished 10+2 with an aggregate of 50% or extra.
Q: Is BBA in digital marketing worth it?
Ans: If you wish to paint in an area that combines creativity, technology, and commercial enterprise acumen, a BBA in Digital Marketing can offer the foundation needed to win.
Q: What is the scope of BBA in digital marketing?
Ans: The scope of BBA in Digital Marketing is expansive and diverse. The programme opens doors to many opportunities, from digital marketing management to roles like SEO manager, social media manager, content manager, web designer, and PPC expert. Businesses’ increasing reliance on digital channels further enhances the demand for qualified specialists in the field.