BBA in Digital Marketing Course: The BBA in Digital marketing is a 3-year undergraduate program that is the study of marketing various products and services with the help of digital technologies. It focuses on important skills like managing social media, creating online ads, and improving websites for better results. This program is perfect for students who want to build a career in the fast-growing digital marketing field.
Eligibility and Admission Process : Students must complete their 10+2 from a recognized board to apply for this course. The broad rank of these colleges, for example, IMTS Institute, SKU, NIILM University enables the students to apply online for admission without any entrance examination.
For any enquiry related to this course, you can dial this number- 9210989898 for the free counselling
Latest Updates For Admission 2025- 2026
- Subharti University has started their applications for the admission 2025-2026 for BBA Digital Marketing Course which includes subjects like SEO, Google ads , Social Media. The applications for this course closes at April 10, 2025. APPLY NOW
- SKU has offer BBA Digital Marketing Course for the entire session 2025-2026 which covers the important subjects such as SEO, social media, campaigns, web developer etc. The candidates who wish to apply can do earliest as possible till April 10, 2025. APPLY NOW
- Mangalayatan University has started their applications in BBA Digital Marketing Course for the academic session 2025.The interested candidate can apply till April 10, 2025. APPLY NOW
BBA Digital Marketing Course Details: Highlights
We will have a look at the Digital Marketing course which is part of the Business Administration Master’s Programme. The following table shows what the first steps to becoming a top BBA Digital Marketing specialist include. For the best information, please go through the table below:
BBA in Digital Marketing Course Headline
| Full Form | Digital marketing bachelor’s degree in business administration |
| About Course | Digital marketing is a three-year undergraduate degree program. Students studying the BBA in Digital Marketing need skills such as analyzing the market, converting sales, and creating marketing strategies. |
| Duration | 3 years. |
| Course Fee | From INR 45,000 to 3.23 lakhs per year, |
| Eligibility | 10+2 from any recognized board. |
| IMTS Exams | No IMTS entrance examinations. |
| Approval | All courses are UGC, AICTE, DEB, and government-approved. |
| Validity | All IMTS degrees and diplomas are valid. |
| Admission at IMTS | 20-minute complimentary consultation for IMTS students that offers personalized course and university advice. |
| Syllabus | Includes digital marketing, market analysis, sales conversion, and more. |
| Job Positions | Opportunity in IT, software, digital marketing, agencies, family company online, or entrepreneurship. |
What is the BBA Digital Marketing Course?
BBA in Digital Marketing is a bachelor’s degree program that spans over six semesters and has a duration of three years. This program focuses on various aspects of digital marketing, including web development, web analytics, social media marketing, search engine optimization, content writing, content development, YouTube marketing, and more.
Digital Marketing Course Eligibility:
- To be digital marketing course eligibility, the applicants must fulfill the following prerequisites
- Educational qualification: Coming students must have passed 12th grade or an equal study with a related subject from an Indian board that is recognized.
- Minimum Percentage Requirement: Applicants must achieve the minimum percentage requirement set by the university offering the BBA Digital Marketing program. In the case of qualifying exams, candidates generally need to obtain a minimum of 45%.
Admission Process:
Universities admit students to the BBA Digital Marketing program through two main methods:
- Qualifying Exam: Some institutions admit students based on their performance in the 12th-grade qualifying exam. The scores obtained in the qualifying exam determine admission eligibility.
- Entrance Exam/Merit Test: Some colleges conduct entrance exams or merit tests to evaluate applicants for the BBA Digital Marketing program. Performance in these exams is used to determine admission.
- Additionally, some universities may require group discussions and personal interviews as part of the admission process for BBA Digital Marketing. These interactions assess candidates’ communication skills, problem-solving abilities, and suitability for the program.
- Prospective students are advised to carefully review the specific eligibility criteria and admission procedures of the universities they are interested in. Each institution may have its own requirements and selection criteria for the BBA in Digital Marketing program.
BBA in Digital Marketing Course Fee Structure
The state’s fee structure for the BBA Digital Marketing Program is not the same in all universities in the country. It can be changed for different universities and administrations.
The Government runs universities compared to private, and states ask for the least amount of the BBA Digital Marketing program from INR 45,000 to INR 1.15 Lac. However, the fee of the BBA DM programme at state, and privately administered universities goes from 60,000 to 3.23 Lacs Indian Rupees.
| BA Course | BBA Course |
| BCOM Course | BCA Course |
| BSC Course | BBM Course |
| BTech Course | BEd Course |
| BAF Course | BSW Course |
| MBA Course | MCA Course |
| MCom Course | MSC Course |
| MSW Course | MA Course |
Types of BBA in Digital Marketing Course:
BBA Digital Marketing course is actually available in three different modes of education; online, offline (distance learning), and regular. The popularity of online and distance learning gives students more choices and chances to contribute to their educational backgrounds. The working class and students from low-income backgrounds are particularly well-known for using these two (online and distance learning) modes of education.
Online Learning BBA in Digital Marketing Course:
The possibility of online learning in BBA in Digital Marketing makes a group of students happy who want to study regularly but do not have enough time, so they have left or given up on the hope of getting higher education. Online learning offers regular interaction opportunities through live classes, and if students fail to attend them, they can download the recorded lectures from the official website.
Distance Learning BBA in Digital Marketing Course:
Off-campus or offline study in the BBA Digital Marketing program is suggested by the name and is a great option for students who want to develop their digital marketing skills while spending the least amount of money possible. Even in the distance learning mode, the BBA in digital marketing is an excellent choice because students can access the online course materials at any time, ask questions of the subject matter experts, and pace their own learning.
Top Distance Education Courses in India
Regular Learning BBA in Digital Marketing Course:
The best choice for students to go through every part of digital marketing is the regular or traditional way of learning or in other words it is the standard mode of learning.This method of education has become standard due to the use of frequent communication with teachers and students as well as the effects of the classroom.
BBA in Digital Marketing Subjects
| SEMESTER I | SEMESTER II |
| Business Communication | Finance Management |
| Organizational Behavior | HR Management |
| Communication Skills | Economics |
| Basics of Management | Accounting |
| SEMESTER III | SEMESTER IV |
| Internet Technologies | Data Analytics |
| Digital Design & Communication | Data Mining |
| SEO | Social Media Marketing |
| Basics of Digital Management | Advertising |
| SEMESTER V | SEMESTER VI |
| Web Design and Development | Project Management |
| Mobile Marketing | Seminar |
| Content Marketing | Business Laws & Ethics |
| Lead Generating & Email Marketing | Digital Marketing Laws |
BBA In Digital Marketing Scope
The scope of BBA in Digital Marketing Course is wide and broad. Candidate who completed this courses will have a variety of Job Profile such as Digital Marketing Executive, Social Media Executive, SEO Expert, PPC Expert, and many more. The list has given below:
- Social Media Executive
- Social Media Media Manager
- Digital Marketing Executive
- Digital Marketing Manager
- SMO Specialist
- SEO Expert
- Marketing Manager
- Web Designer
- Content Marketer
Top Recruiters
- Zoho
- Amazon
- TCS
- Microsoft
- Wipro
- Freelancer
- Deloitte
- Flipkart
- HCL
- Accenture
- IBM
FAQ
Q: What is BBA in digital marketing?
Ans: BBA in Digital Marketing topics consists of topics like Search Engine Optimization, Social Media Marketing, Influencer Marketing, Digital Strategy, and Website Designing. To be eligible to pursue a BBA in Digital Marketing degree, one have to have finished 10+2 with an aggregate of 50% or extra.
Q: Is BBA in digital marketing worth it?
