BBA in Digital Marketing Course: The BBA in Digital Marketing is a 3-year undergraduate program that studies marketing of various products and services with the help of digital technologies. It focuses on important skills like managing social media, creating online ads, and improving websites for better results. This program is perfect for students who want to build a career in the fast-growing digital marketing field. The last date to apply for the BBA in Digital Marketing course is 15 May 2025. APPLY NOW
Digital Marketing Course eligibility:Â Students must have obtained 45% aggregate marks in the 10+2 standard from a recognized board. Some of the Top universities offered bba in digital marketing course without conducting entrance exam are IMTS Institute, SKU, NIILM,subharti University. After completing this, freshers achieve a good salary package around INR 3,00,000 to INR 20,00,000 annually.Â
For any enquiry related to this course, you can dial this number- 9210989898 for free counsellingÂ
Latest Updates For Admission 2025- 2026Â
- Subharti University has started its applications for the admission 2025-2026 for the BBA Digital Marketing Course, which includes subjects like SEO, Google Ads, and Social Media. The applications for this course close on May 19, 2025. APPLY NOW
- SKU has offered the BBA Digital Marketing Course for the entire session 2025-2026, which covers important subjects such as SEO, social media, campaigns, web development, etc. The candidates who wish to apply can do so as early as possible till May 18, 2025. APPLY NOW
- Mangalayatan University has started its applications in the BBA Digital Marketing Course for the academic session 2025. Interested candidates can apply till May 17, 2025. APPLY NOW
BBA Marketing Course Details
BBA in Digital Marketing Full Form | Digital marketing bachelor’s degree in business administration |
BBA in Digital Marketing Duration | 3 years |
BBA in Digital Marketing Course Fees | From INR 45,000 to 3.23 lakhs per year,  |
BBA in Digital Marketing Eligibility | 10+2 from any recognized board. |
IMTS Exams | No IMTS entrance examinations. |
Approval | All courses are UGC, AICTE, DEB, and government-approved. |
Validity | All IMTS degrees and diplomas are valid. |
Admission at IMTS | 20-minute complimentary consultation for IMTS students that offers personalized course and university advice. |
BBA in Digital Marketing Syllabus | Includes digital marketing, market analysis, sales conversion, and more. |
BBA in Digital Marketing Job Positions | Opportunities in IT, software, digital marketing, agencies, family company online, or entrepreneurship. |
What is BBA Digital Marketing?
BBA in Digital Marketing is a bachelor’s degree program that spans over six semesters and has a duration of three years. This program focuses on various aspects of digital marketing, including web development, web analytics, social media marketing, search engine optimization, content writing, content development, YouTube marketing, and more.
Admission in the BBA in digital marketing will be based on merit as well as entrance-based. Students have to meet certain eligibility criteria to fulfill the requirements of the admission process. After completing the courses, students can fetch a good amount of salary package and have the potential can earn more after gaining experience.Â
Admission Process
Universities admit students to the BBA Digital Marketing program through two main methods:
- Qualifying Exam: Some institutions admit students based on their performance in the 12th-grade qualifying exam. The scores obtained in the qualifying exam determine admission eligibility.
- Some universities can evaluate applicants’ scores based on entrance exams or a merit list for the BBA Digital Marketing course. Based on the entrance exam score, students can take admission to their target college.
- Some universities conduct group discussions and personal interviews as a part of the admission process for pursuing the BBA Digital Marketing course. It also helps to develop student communication skills, problem-solving abilities through this activity.Â
- Prospective students are advised to carefully review the specific eligibility criteria and admission procedures of the universities they are interested in. Each institution may have its own requirements and selection criteria for the BBA in Digital Marketing program.
Digital Marketing Course Eligibility
To be digital marketing course eligibility, the applicants must fulfill the following prerequisites
- Students must have passed 12th grade or an equal study with a related subject from an Indian board that is recognized.
- Applicants must achieve the minimum percentage requirement set by the university offering the BBA Digital Marketing program. In the case of qualifying exams, candidates generally need to obtain a minimum of 45%.
- Students must understand, read, and write English.Â
- BBA in Digital Marketing course age limit will be between 17 to 22 years.Â
BBA in Digital Marketing Course Fees
The fee structure for the BBA Digital Marketing Program is not the same in all universities in the country. It can be changed for different universities and administrations. BBA in Digital Marketing Course is generally costly in private colleges as compared to government colleges. In a private university, for three years fees for BBA in Digital Marketing course will be around INR 4,00,000 to INR 12,54,000, and in government colleges, fees will be around INR 50,000 to INR 1, 50,000 for the whole year.Â
Sector | BBA in Digital Marketing Course Fees |
Private | INR 4,00,000 to INR 12,54,000 |
Government | INR 50,000 to INR 1, 50,000 |
Modes of BBA in Digital Marketing Course
BBA Digital Marketing course is available in three different modes of education: online, offline (distance learning), and regular. The popularity of online and distance learning gives students more choices and chances to contribute to their educational backgrounds. The working class and students from low-income backgrounds are particularly well-known for using these two (online and distance learning) modes of education.
- Online Learning BBA in Digital Marketing Course: The possibility of online learning in BBA in Digital Marketing makes a group of students happy who want to study regularly but do not have enough time, so they have left or given up on the hope of getting higher education. Online learning offers regular interaction opportunities through live classes, and if students fail to attend them, they can download the recorded lectures from the official website.
- Distance Learning BBA in Digital Marketing Course: Off-campus or offline study in the BBA Digital Marketing program is suggested by the name and is a great option for students who want to develop their digital marketing skills while spending the least amount of money possible. Even in the distance learning mode, the BBA in digital marketing is an excellent choice because students can access the online course materials at any time, ask questions of the subject matter experts, and pace their learning.
- Regular Learning BBA in Digital Marketing Course: The best choice for students to go through every part of digital marketing is the regular or traditional way of learning or in other words it is the standard mode of learning.This method of education has become standard due to the use of frequent communication with teachers and students as well as the effects of the classroom.
SEMESTER I | SEMESTER II |
Business Communication | Finance Management |
Organizational Behavior | HR Management |
Communication Skills | Economics |
Basics of Management | Accounting |
SEMESTER III | SEMESTER IV |
Internet Technologies | Data Analytics |
Digital Design & Communication | Data Mining |
SEO | Social Media Marketing |
Basics of Digital Management | Advertising |
SEMESTER V | SEMESTER VI |
Web Design and Development | Project Management |
Mobile Marketing | Seminar |
Content Marketing | Business Laws & Ethics |
Lead Generating & Email Marketing | Digital Marketing Laws |
BBA Digital Marketing Course Salary
After completing a BBA in digital marketing in India, the salary offered to freshers is around INR 3.00,000 to INR 4,50,000 annually. The salary for the candidates will be increased with time and experience. The salaries for the individuals will hike up to INR 20,00,000 annually.Â
Sector | BBA Digital Marketing Course |
BBA Digital Marketing Course in Government | INR 3,00,000 to INR 4,50,000 per year. |
BBA Digital Marketing Course In Private | INR 5,00,000 to INR 20,000 per year |
BBA Digital Marketing Scope
The scope of BBA in Digital Marketing Course is wide and broad. Candidates who complete these courses will have a variety of Job profiles, such as Digital Marketing Executive, Social Media Executive, SEO Expert, PPC Expert, and many more. The list is given below:Â
- Social Media Executive
- Social Media Manager
- Digital Marketing Executive
- Digital Marketing Manager
- SMO Specialist
- SEO Expert
- Marketing Manager
- Web Designer
- Content Marketer
Top Recruiters:
- Zoho
- Amazon
- TCS
- Microsoft
- Wipro
- Deloitte
- Flipkart
- HCL
- Accenture
- IBM
BBA in Digital Marketing Colleges in India
In India, Many universities offer MBA courses with various specializations. One of the most important specializations in many colleges MBA in digital marketing. Some of the BBA digital marketing colleges are mentioned below. Please check out some of the top B-schools and universities offering Digital Marketing courses.
- NDIM- New Delhi Institute of Management
- Chandigarh University
- Mangalayatan University
- SKU
- Subharti University
- NMIMS
- William Carey University
FAQ Of BBA Digital Marketing
Q: What is BBA in digital marketing?
Ans: BBA in Digital Marketing topics consists of topics like Search Engine Optimization, Social Media Marketing, Influencer Marketing, Digital Strategy, and Website Designing. To be eligible to pursue a BBA in Digital Marketing degree, one have to have finished 10+2 with an aggregate of 50% or extra.
Q: Is BBA in digital marketing worth it?
Ans: If you wish to paint in an area that combines creativity, technology, and commercial enterprise acumen, a BBA in Digital Marketing can offer the foundation needed to win.