BBA in Digital Marketing Course: Eligibility, Fee & Admission

BBA in Digital Marketing: The Bachelor of Business Administration (BBA) in Digital Marketing is a three-year course that teaches students how to use digital tools to promote products and services. It focuses on important skills like managing social media, creating online ads, and improving websites for better results. This program is perfect for students who want to build a career in the fast-growing digital marketing field.

Eligibility and Admission Process : Students must complete their 10+2 from a recognized board to apply for this course. Admission is based on merit, entrance exams, or interviews, depending on the college. Some institutes, like IMTS Institute, offer direct admission without entrance exams. The last date to apply for the 2024 session is November 30, 2024, so interested students should apply early.

Course Fees and Study Options : The yearly fees for this course range from INR 20,000 to 3,00,000, depending on the institute. Students can choose to study in regular classes, online, or through distance education, making the course suitable for all types of learners. Its flexible options allow students to balance studies with other commitments.

Career Options and Salary : After completing this course, students can work as Digital Marketers, SEO Executives, Social Media Managers, or Email Marketing Specialists. These jobs are in high demand, offering a starting salary of INR 4 Lakhs to 10 Lakhs per year, depending on the role and company. This field offers excellent career growth and earning potential.

Subjects Covered in the Course : The course includes important subjects like Web Design, Social Media Management, Digital Communication, and Email Marketing. Students also learn about lead generation techniques and mobile marketing strategies. These subjects help students gain practical skills to succeed in the digital marketing industry.

BBA in Digital Marketing Course Headline 

What is the BBA Digital Marketing Course?

BBA in Digital Marketing is a bachelor’s degree program that spans over six semesters and has a duration of three years. This program focuses on various aspects of digital marketing, including web development, web analytics, social media marketing, search engine optimization, content writing, content development, YouTube marketing, and more.

Eligibility for BBA in Digital Marketing:

• To be eligible for the BBA in Digital Marketing program, applicants must meet the following requirements:
• Educational Qualification: Candidates should have successfully completed their 12th grade or an equivalent examination in a related subject from a recognized Indian board.
• Minimum Percentage Requirement: Applicants must achieve the minimum percentage requirement set by the university offering the BBA Digital Marketing program. In the case of qualifying exams, candidates generally need to obtain a minimum of 45%.

Admission Process:

Universities admit students to the BBA Digital Marketing program through two main methods:

• a. Qualifying Exam: Some institutions admit students based on their performance in the 12th-grade qualifying exam. The scores obtained in the qualifying exam determine admission eligibility.
• b. Entrance Exam/Merit Test: Some colleges conduct entrance exams or merit tests to evaluate applicants for the BBA Digital Marketing program. Performance in these exams is used to determine admission.
• Additionally, some universities may require group discussions and personal interviews as part of the admission process for BBA Digital Marketing. These interactions assess candidates’ communication skills, problem-solving abilities, and suitability for the program.
• Prospective students are advised to carefully review the specific eligibility criteria and admission procedures of the universities they are interested in. Each institution may have its own requirements and selection criteria for the BBA in Digital Marketing program.

BBA in Digital Marketing Course Fee Structure

The fee structure of the BBA Digital Marketing program does not remain the same in all universities in India. It is due to the administration that the fee structure changes. The Government runs universities compared to private, and states ask for the least amount of the BBA Digital Marketing program from INR 45,000 to INR 1.15 Lac. However, the fee of the BBA DM programme at state, and privately administered universities goes from 60,000 to 3.23 Lacs Indian Rupees.

Types of BBA in Digital Marketing Course:

BBA Digital Marketing course is actually available in three different modes of education; online, offline (distance learning), and regular. The popularity of online and distance learning gives students more choices and chances to contribute to their educational backgrounds. The working class and students from low-income backgrounds are particularly well-known for using these two (online and distance learning) modes of education.

Online Learning BBA in Digital Marketing Course:

The possibility of online learning in BBA in Digital Marketing makes a group of students happy who want to study regularly but do not have enough time, so they have left or given up on the hope of getting higher education. Online learning offers regular interaction opportunities through live classes, and if students fail to attend them, they can download the recorded lectures from the official website.

Distance Learning BBA in Digital Marketing Course:

Off-campus or offline study in the BBA Digital Marketing program is suggested by the name and is a great option for students who want to develop their digital marketing skills while spending the least amount of money possible. Even in the distance learning mode, the BBA in digital marketing is an excellent choice because students can access the online course materials at any time, ask questions of the subject matter experts, and pace their own learning.

Top Distance Education Courses in India

Regular Learning BBA in Digital Marketing Course:

There is no better option for students than the regular or conventional mode of learning to explore every aspect of digital marketing. This method of education has become standard due to the use of frequent communication with teachers and students as well as the effects of the classroom.

BBA in Digital Marketing Subjects

BBA in Digital Marketing Scope

The scope of a Bachelor of Business Administration degree in Digital Marketing can be found in both the public and the private sectors. Depending on the type of BBA degree that you obtain, you will have a wide range of career options like Data Analytics, Social Media Marketing, Content Marketing, Project Management, Event Management, Business Management, etc.

BBA in Digital Marketing Job Areas

• Digital marketing agencies: These firms offer SEO, social media, content, pay-per-click, and other services. They improve firms’ online visibility, target audiences, and marketing goals.
• Data analytics agencies: They collect, analyze, and analyze data to give organizations useful insights. They employ advanced analytics to assist companies make data-driven decisions, optimize marketing strategies, and increase corporate performance.
• Internet technology companies: They create and sell internet-based technologies. They may provide web, software, cloud, e-commerce, mobile app, and other services. They provide the technology and assistance needed for digital marketing.
• Social media marketing services manage and optimize business social media networks. They develop social media strategies, curate content, engage with target audiences, and conduct advertising campaigns to increase brand visibility, customer engagement, and lead generation.
• MNC and company digital marketing: Large organizations and MNCs generally have digital marketing divisions. Strategy, content, social media, SEO, online advertising, and data analysis are handled by these departments. They collaborate with other departments to match digital marketing with business goals.

BBA in Digital Marketing Job Profiles

Candidates who are considering making their career in Digital Marketing can follow the given points, where we have written down the best Job Profiles for BBA in Digital Marketing courses, such as Digital Marketing Executive, Social Media Executive, SEO Expert, PPC Executive, and many more.

• Social Media Executive
• Social Media Media Manager
• Digital Marketing Executive
• Digital Marketing Manager
• SMO Specialist
• SEO Expert
• Marketing Manager
• Web Designer
• Content Marketer

Top Recruiters

• Google
• Zoho
• Amazon
• TCS
• Microsoft
• Wipro
• Freelancer
• Deloitte
• Flipkart
• HCL
• Accenture
• IBM

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