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BBA in Digital Marketing Course: Eligibility, Fee & Admission

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  • June 7, 2023June 7, 2023
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BBA in Digital Marketing Course: One of the popular degree programs that students are choosing with all their hearts in the contemporary educational system is the BBA in Digital Marketing. The methods and abilities this program taught students in relation to various facets of digital marketing are what made it so popular. The three-year BBA Digital Marketing course is available at many universities in India.

A bachelor’s degree in BBA digital marketing opens the doors to higher education and workforce development. BBA DM program holder can start their professional career at the post of executive level however they will have the opportunity to increase their positions by completing the study of an MBA in Digital Marketing.

There are many jobs for undergraduate digital marketing holders to choose from such as social media executive, SEO, content writer, digital marketing specialist, and so on. All those candidates coming from different backgrounds such as commerce, science, or arts can apply to the BBA in Digital Marketing course.

Eligibility:

To opt for this course required certain eligibility criteria students will have to fulfill. Students who have done their intermediate examination in any relevant subject with at least 35% from a well-approved board can avail the opportunity to pursue this course.  

Fee:

The fee of the BBA in Digital course will be approximately INR 45,000 to INR 1,15,000 for the full program this is probably a common fee structure of central or state universities. The fee will differ from university to university, every university set its own fee structure according to its resource facilities and benefits offered by the authority to its students. 

Entrance Examination:

There are some of the entrances for BBA in Digital Marketing such as  CUET, IP MAT, NMIMS, NPAT, CUCET, and so on. who want to opt for this course on a regular basis will have to qualify for these entrances. Most universities accept this kind of entrance. Students with the intention of not giving any entrance exam for any reason and wishing to take admission directly can go by applying to IMTS Institute. IMTS Institute confirms admission without any entrance and suggests students distance learning/ online education. 

What is BBA in Digital Marketing?

Bachelor of Business Administration in Digital Marketing is a bachelor’s program that is divided into six semesters with three years of duration. Students will learn various things in this course such as Web Development, Web Analytics, Social Media Marketing, Search Engine Optimization, Content Writing, Content Developer, Youtube Marketing, and so on. 

BBA in Digital Marketing Eligibility

Aspirants who are ambitious enough to get admission to BBA Digital Marketing six-semester program will need to firmly stand on the given criteria below.

  • Candidate should have passed 12th or equivalent related subject from any approved board in India.
  • It is needed that no candidate must short the required percentage of 35.
  • Two modes will be preferred to use for admission: the qualifying exam, and the entrance exam/test merit.
  • Group discussions or personal interviews are used by some universities before confirming admission to a BBA Digital Marketing course.

BBA in Digital Marketing Course Fee Structure

The fee structure of the BBA Digital Marketing program does not remain the same in all universities in India. It is due to the administration that the fee structure changes. The Government runs universities compared to private, and states ask for the least amount of the BBA Digital Marketing program from INR 45,000 to INR 1.15 Lac. However, the fee of the BBA DM programme at state, and privately administered universities goes from 60,000 to 3.23 Lacs Indian Rupees.

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Types of BBA in Digital Marketing Course:

BBA Digital Marketing course is actually available in three different modes of education; online, offline (distance learning), and regular. The popularity of online and distance learning gives students more choices and chances to contribute to their educational backgrounds. The working class and students from low-income backgrounds are particularly well-known for using these two (online and distance learning) modes of education.

Online Learning BBA in Digital Marketing Course:

The possibility of online learning in BBA in Digital Marketing makes a group of students happy who want to study regularly but do not have enough time, so they have left or given up on the hope of getting higher education. Online learning offers regular interaction opportunities through live classes, and if students fail to attend them, they can download the recorded lectures from the official website.

Distance Learning BBA in Digital Marketing Course:

Off-campus or offline study in the BBA Digital Marketing program is suggested by the name and is a great option for students who want to develop their digital marketing skills while spending the least amount of money possible. Even in the distance learning mode, the BBA in digital marketing is an excellent choice because students can access the online course materials at any time, ask questions of the subject matter experts, and pace their own learning.

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BCA Distance Education MCA Distance Education
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Regular Learning BBA in Digital Marketing Course:

There is no better option for students than the regular or conventional mode of learning to explore every aspect of digital marketing. This method of education has become standard due to the use of frequent communication with teachers and students as well as the effects of the classroom.

BBA in Digital Marketing Subjects

SEMESTER I SEMESTER II
Business Communication Finance Management
Organizational Behavior HR Management
Communication Skills Economics
Basics of Management Accounting
SEMESTER III SEMESTER IV
Internet Technologies Data Analytics
Digital Design & Communication Data Mining
SEO Social Media Marketing
Basics of Digital Management Advertising
SEMESTER V SEMESTER VI
Web Design and Development Project Management
Mobile Marketing Seminar
Content Marketing Business Laws & Ethics
Lead Generating & Email Marketing Digital Marketing Laws

BBA in Digital Marketing Scope

The scope of a Bachelor of Business Administration degree in Digital Marketing can be found in both the public and the private sectors. Depending on the type of BBA degree that you obtain, you will have a wide range of career options like Data Analytics, Social Media Marketing, Content Marketing, Project Management, Event Management, Business Management, etc.

BBA in Digital Marketing Job Areas

  • Digital Marketing Agencies
  • Data Analytics Agencies
  • Internet Technology Businesses
  • Social Media Marketing Agencies
  • Digital Marketing Department of MNCs and Companies

BBA in Digital Marketing Job Profiles

There are various job profiles for Digital marketing in BBA, it has a good career scope in terms of job check out the following Job options:

  • Social Media Executive
  • Social Media Media Manager
  • Digital Marketing Executive
  • Digital Marketing Manager
  • SMO Specialist
  • SEO Expert
  • Marketing Manager
  • Web Designer
  • Content Marketer

Top Recruiters

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  • Amazon
  • TCS
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  • Deloitte
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